The Great Room workspaces to be rebranded as Industrious
The rebrand comes four years after US-headquartered Industrious– now a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
” At the core, The Great Room and Industrious share the same idea that work should really feel human,” states Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That philosophy is what defined The Great Room across Apac, and it continues under the Industrious brand name.”
The Great Room also presently runs two locations in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.
Laborious strategies to increase its Apac folder by greater than 50% over the following 12 months, including the opening of 3 brand-new places in Singapore this year. The pipeline belongs to a broader global expansion, with the company intending to open up more than 60 brand-new areas worldwide in 2026.
Real estate within hospitality-led business dealer The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– are going to operate under the Industrious company, effective July 1.
The 3 brand-new places slated to open in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
The Great Room currently operates 7 locations in Singapore, consisting of workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
The action will merge Industrious’ Asia Pacific (Apac) areas, previously running under The Great Room, into its global network, the business stated in a June 17 release.
” Creating an one global brand combines our group and members all over the primary values that have always specified us: premium hospitality, beautiful style, and a real feeling of belonging,” adds Gentry Long, head of state of Industrious.
